Why Simplitize Exists
Straight From The Coalface
South African businesses are bleeding money every day on bad hires, wasted marketing spend, customers who ghost you, and fraud that slips through the cracks. We're talking hundreds of thousands — sometimes millions — of Rands vanishing because decisions about people are still based on outdated guesses, long-winded tests that get faked, or "demographic profiles" that tell you nothing about how someone actually behaves under pressure.
I've seen the other side of this coin up close. After 17 years deep inside Discovery Limited, examining models that attempted to understand human behaviour, I began my own journey of discovery (no pun intended). My goal was to build a platform capable of creating the most accurate Digital AI Twin possible. This led to the development of a behavioural engine with serious mathematical muscle, and our current patent-pending technology. It was then that I understood the full scope of what was possible.
We attempt to spot health risks years in advance just by analysing patterns in how people make choices. That's the exact problem Simplitize was built to smash.
We're the tool that doesn't cost an arm and a leg. We're the tool that understands Mzansi realities. We're a homegrown behavioural intelligence platform that gives you an unfair insight into how people really tick — fast, accurate, and affordable.
What makes us different (and frankly, miles ahead):
Lightning-Fast Capture:
Candidates or customers complete a quick, engaging digital experience in under 10 minutes. No more boring 100-question forms that people hate or can easily game.
Digital AI-Twin Tech (Patent-Pending):
We create a dynamic behavioural twin that tracks decision speed, risk patterns, thinking style, consistency under pressure, and dozens of micro-signals traditional tests miss entirely.
Predictive Power That Actually Works Here:
Our platform is built to save South African hiring, marketing, retention, and fraud detection.
Local DNA From Day One:
We are culturally calibrated for our rainbow nation, fully POPIA compliant, priced in Rands that make sense for SME budgets, and focused on the real problems that keep South African leaders awake at night.
Plug-and-Play Results:
Get clear, visual dashboards that tell you in plain English who will perform, who will buy, who will stay, and who might cost you down the line.
The bottom line: Simplitize turns "people risk" into your biggest competitive advantage. Our clients are cutting bad hires by over 60%, boosting marketing ROI, and predicting churn before it happens — all while saving serious money.
If you're tired of guessing when it comes to people, let's fix that. Send me a message, and I'll show you exactly how it works in your world. No sales fluff, just real results.