Design Products People Cannot Resist
Discover behavioural segments that existing products ignore. We design products that match how people actually think.
of new products fail because they're built for imaginary customers. We design for real behavioural patterns.
Why Most Products Fail
Demographic Delusion
You build for 'affluent millennials' and wonder why they don't buy. Demographics don't predict product needs. Behavioural patterns do.
Focus Group Fiction
You ask people what they want and build it. People are terrible at predicting their own behavior. Focus groups create products nobody buys.
Competitor Copying
You look at competitors' successful products and build similar ones. You're fighting for the same behavioural segments they already own.
Behavioural Product Design
We query the Data Fortress to find underserved behavioural segments - combinations of personality traits, decision patterns, and preferences that existing products ignore.
Example Discovery:
“We found 85,000 South Africans with high financial discipline + low health engagement. Existing wellness products emphasize 'feeling great' and lifestyle. These people need wellness framed as risk reduction and financial protection. That's a R340M untapped market.”
Segment-First Design
We don't start with product ideas. We start with behavioural segments that have unmet needs. The product emerges from understanding how they think.
Behavioural Testing
We test product concepts with behavioural twins from the Data Fortress. See how different consumer types respond before spending R10M on R&D.
Message-Product Fit
Product design and marketing messaging must match behavioural patterns. Different personality types need different features AND different marketing.
From Opportunity To Launch
Phase 1: Discovery
- Query Data Fortress for underserved behavioural segments
- Size each opportunity with addressable market estimates
- Analyze unmet needs based on behavioural patterns
- Deliver opportunity report ranking segments by potential
Phase 2: Design
- Generate product concepts using AI-Twin technology
- Test concepts with behavioural twins from Data Fortress
- Refine features based on segment-specific preferences
- Develop pricing strategy matching behavioural willingness-to-pay
Phase 3: Validation
- Behavioural testing with representative sample
- A/B test messaging frameworks
- Predict market response probability
- Deliver launch strategy with targeting recommendations
Pricing That Aligns With Your Success
Companies exploring new products | Innovation teams seeking validation | Investors evaluating market opportunities
- Comprehensive opportunity analysis
- 5-10 underserved behavioural segments identified
- Market size estimates with addressable segments
- Product concept recommendations for each segment
- Case studies from similar behavioural patterns
- 4-6 week delivery with presentation
Traditional market research: R200,000-R500,000 over 3-4 months | Behavioural opportunity analysis: R100,000 in 6 weeks with higher accuracy
Companies committed to developing new products | Organizations wanting ongoing behavioural intelligence through launch
- Everything from Tier 1 PLUS:
- Full product design canvas access
- Unlimited Data Fortress queries during development
- AI-Twin generated concepts and messaging
- Behavioural testing with sample customers
- Launch strategy with targeting recommendations
- Quarterly optimization reviews post-launch
Fixed fee covers development phase | Royalty aligns our success with yours
Large organizations | Holding companies | Enterprises embedding behavioural intelligence in innovation pipeline
- Unlimited product opportunities
- Dedicated behavioural science team
- Continuous Data Fortress opportunity scanning
- Predictive models forecasting product success pre-launch
- Portfolio-level innovation dashboard
- Integration with product management systems
Build behavioural intelligence into your entire innovation process.
Insurance Company Discovers LEGACY Market
Discovery: 85,000 high-financial-discipline + low-health-engagement segment needed wellness as risk protection.
Solution: Created LEGACY insurance product specifically designed for this behavioural pattern.
Projected R340M annual revenue